Blog

Myopia Awareness Week! Live Stream Recap with Dr. Cheryl Chapman!

This week is Myopia Awareness Week (May 13th-19th, 2024), a global initiative to educate the public about the growing concern of nearsightedness, also known as myopia. Here at Hoot, we’re committed to eye health awareness, and we recently hosted a live stream on LinkedIn featuring Dr. Cheryl Chapman, a leading expert in myopia management. Did […]

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Elevate Your Practice at the Vision Source Exchange

Join us at Vision Source at Booth #214 this April 10th-13th in Orlando, Florida! We’re excited to connect with eyecare professionals seeking to optimize their practices and deliver exceptional patient care. Here’s what awaits you at our booth: Patient Acquisition & Conversion Strategies: Discover proven methods to attract new patients and convert them into loyal […]

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Talk Less About You, More About Their Problems: The 80/20 Rule of Sales

No one cares about our solution. They care about their own problems.   So in sales—we must spend more time talking about THEM and their problem and less about our solution.   Sales tip: Spend 80% of your time speaking about their problem; 20% on your solution   Ask how they plan to solve their […]

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How Private Equity Can Grow in Eye Doctor Practices

Private Equity has been a major force in Eye Doctor practices. But they are losing potential revenue because their practices (like most) struggle to sign up patients into specialty care such as myopia management or dry eyes. Squeezing more juice from current practices is going to become very important for PE Eye Doctor practices especially […]

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