Talk Less About You, More About Their Problems: The 80/20 Rule of Sales

No one cares about our solution. They care about their own problems.   So in sales—we must spend more time talking about THEM and their problem and less about our solution.   Sales tip: Spend 80% of your time speaking about their problem; 20% on your solution   Ask how they plan to solve their […]

Read more

How Private Equity Can Grow in Eye Doctor Practices

Private Equity has been a major force in Eye Doctor practices. But they are losing potential revenue because their practices (like most) struggle to sign up patients into specialty care such as myopia management or dry eyes. Squeezing more juice from current practices is going to become very important for PE Eye Doctor practices especially […]

Read more