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Tag: specialty care

Why Patient Education Is the Most Undermeasured Variable in Specialty Treatment Success

Specialty treatments now represent a growing share of healthcare utilization, cost, and clinical complexity. Hospitals, specialty practices, and pharmaceutical manufacturers invest heavily in innovation, access programs, care coordination, and clinical excellence. Yet one variable continues to receive disproportionately little measurement, governance, or accountability. Patient education.* Despite its central role in treatment initiation, adherence, and long-term […]

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How to Leverage Dry Eye Treatment for Practice Growth

Dry eye disease has become a significant opportunity for optometrists to enhance their practice’s profitability while providing exceptional patient care. The Financial Benefits of Dry Eye Management By incorporating advanced dry eye treatments into their practice, optometrists can: Increase revenue: Specialty treatments like IPL and LipiFlow often command higher fees than traditional primary care services. […]

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Attract New Patients with Advanced Care

The Tech Revolution in Myopia Management Myopia, or nearsightedness, is a growing concern globally. As optometrists, we constantly seek innovative solutions. Enter advanced technology! This blog post explores the role of technology in myopia management, specifically how it empowers your marketing strategy and attracts patients seeking specialized care. The Power of Technology in Myopia Management […]

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Dr. Ted Sees Talks About Balancing Insurance Plans and Specialty Care in Optometry

In the realm of optometry, finding the right balance between accepting insurance plans and offering specialty care services can be a challenging yet rewarding endeavor. Optometrists must navigate the complexities of insurance reimbursement while also providing specialized treatments that cater to the unique needs of their patients. In this blog post, we will delve into […]

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The Power of Specialty Care in Optometry

In the field of optometry, specializing in specific services can be a game-changer for a practice. Offering specialty services not only sets a practice apart from competitors but also provides numerous advantages in a competitive market. In this blog post, we will delve into the significance of specializing in optometry and explore how it can […]

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Unveiling the Secrets of Successful Marketing for Doctors with Dr. Ted Sees

Are you a doctor looking to enhance your marketing strategies to attract more patients and grow your practice? Look no further! In this insightful podcast episode, Bob Miglani sits down with Dr. Ted Sees, a successful optometrist with two practices in Michigan, to discuss the power of marketing for doctors. Dr. Ted Sees: A Journey […]

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How to Make Your Practice More Attractive to Private Equity

Private equity values specialty care in optometry practices for a variety of reasons. In a recent podcast episode featuring Brett Davis, Executive Vice President at AEG Vision, it was discussed how having specialty care services such as myopia management, dry eye treatment, and scleral lenses can significantly increase the value of a practice in the […]

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Words are Powerful in Marketing: Insights from Dr. David Kading

Words are powerful in marketing. This statement holds true in various aspects of marketing, including the field of optometry. In a recent podcast featuring Dr. David Kading and Bob Miglani, the importance of using the right words to shift the perception of patients and capture new patients was discussed. This highlights the significant impact that […]

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