Blog

The Power of Specialty Care in Optometry

In the field of optometry, specializing in specific services can be a game-changer for a practice. Offering specialty services not only sets a practice apart from competitors but also provides numerous advantages in a competitive market. In this blog post, we will delve into the significance of specializing in optometry and explore how it can […]

Read more

Unveiling the Secrets of Successful Marketing for Doctors with Dr. Ted Sees

Are you a doctor looking to enhance your marketing strategies to attract more patients and grow your practice? Look no further! In this insightful podcast episode, Bob Migliani sits down with Dr. Ted Sees, a successful optometrist with two practices in Michigan, to discuss the power of marketing for doctors. Dr. Ted Sees: A Journey […]

Read more

How to Make Your Practice More Attractive to Private Equity

Private equity values specialty care in optometry practices for a variety of reasons. In a recent podcast episode featuring Brett Davis, Executive Vice President at AEG Vision, it was discussed how having specialty care services such as myopia management, dry eye treatment, and scleral lenses can significantly increase the value of a practice in the […]

Read more

Words are Powerful in Marketing: Insights from Dr. David Kading

Words are powerful in marketing. This statement holds true in various aspects of marketing, including the field of optometry. In a recent podcast featuring Dr. David Kading and Bob Migliani, the importance of using the right words to shift the perception of patients and capture new patients was discussed. This highlights the significant impact that […]

Read more