Are you looking to expand your dry eye clinic and enhance patient conversions for treatments? Here are some key strategies and insights to help you effectively educate and convert patients in your practice: Importance of Dry Eye Management Dry eye has become a prevalent issue in optometry practices, with over 50% of patients experiencing symptoms. […]
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Private equity values specialty care in optometry practices for a variety of reasons. In a recent podcast episode featuring Brett Davis, Executive Vice President at AEG Vision, it was discussed how having specialty care services such as myopia management, dry eye treatment, and scleral lenses can significantly increase the value of a practice in the […]
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Words are powerful in marketing. This statement holds true in various aspects of marketing, including the field of optometry. In a recent podcast featuring Dr. David Kading and Bob Migliani, the importance of using the right words to shift the perception of patients and capture new patients was discussed. This highlights the significant impact that […]
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In the competitive world of optometry, it’s crucial for practitioners to utilize external marketing strategies to grow their specialty practices. One effective approach is to focus on Near Me Marketing, leveraging tools like Google Maps to reach potential patients in your area. However, in addition to digital tactics, external marketing can play a significant role […]
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