Join us at Vision Source at Booth #214 this April 10th-13th in Orlando, Florida! We’re excited to connect with eyecare professionals seeking to optimize their practices and deliver exceptional patient care. Here’s what awaits you at our booth: Patient Acquisition & Conversion Strategies: Discover proven methods to attract new patients and convert them into loyal […]
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No one cares about our solution. They care about their own problems. So in sales—we must spend more time talking about THEM and their problem and less about our solution. Sales Tip: Spend 80% of your time speaking about their problem; 20% on your solution Ask how they plan to solve their problem. What’s their […]
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Private Equity has been a major force in Eye Doctor practices. But they are losing potential revenue because their practices (like most) struggle to sign up patients into specialty care such as myopia management or dry eyes. Squeezing more juice from current practices is going to become very important for PE Eye Doctor practices especially […]
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Today, I would like to share two concepts that I have come to realize are important in helping us move forward in times of change and unce 1. We are more likely to get what we want – when we are clear about – what the outcome looks like. How do we define success? Is […]
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Change is difficult because well, our future is uncertain. We get overwhelmed because we have what I call “Clarity of the Current”. We know the problems we face. Change in our job. Loss of customers. More competition. A sudden shock or surprise. We know our current situation really well. But we don’t know what the […]
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