For Dry Eye & MGD Practices

Are Your Dry Eye Patients
Hesitant to Start
Treatment?

Many dry eye patients don't feel severe symptoms and underestimate the condition, leading them to delay treatment. This results in lost revenue, and missed opportunities to prevent MGD from getting worse.

Book a Discovery Call See How It Works →
Doctor & Patient - Dry Eye Exam
30 Million
Americans suffer from dry eye disease, most untreated
1 in 3
patients recommended IPL actually start treatment
$2,400
average revenue lost per unconverted dry eye consultation
6 month
average delay before a patient starts dry eye treatment
The Problem

You're Losing Revenue Because Patients Aren't Signing Up for Your IPL, RF, or Other Treatments

You have a steady flow of dry eye patients, but many hesitate when it's time to commit. The glands they have today are the best they will ever have, and every week of hesitation causes irreversible damage.

MGD is Progressive and Irreversible

Once glands atrophy, they cannot be restored. Without clear education delivered at the right moment, patients delay until the window for effective intervention has passed.

Why Patients Don't Move Forward
They don't feel sick
You don't have time to fully explain MGD in a 10-minute appointment
They go home and talk themselves out of it
The price feels hard to justify
You want to educate, not sell
Brochures, websites, and ads don't build trust
Why This Matters

Every hesitating patient is revenue
that walked out the door

The consultation happened. The recommendation was made. But without education to bridge the gap at home, 40-50% of those patients will never start. Here's the math for a typical dry eye practice.

1,000
Patients Recommended for Treatment Per Year
At $1,500-$3,000 per IPL or RF treatment course, the revenue potential is significant
→
400-500
Confused & Hesitating
Worried about cost, comparing to OTC drops, don't understand the urgency of MGD — go home and never schedule
→
200-300
Chose to "Wait and See"
Continued with OTC eye drops, MGD progresses irreversibly, no treatment revenue for your practice
→
$300-600K
Lost Practice Revenue
Per year, per practice location, before factoring downstream repeat treatments and long-term patient retention
→
The math is simple: 1,000 patients recommended → 400 hesitate → 200 never return → $160-400K in annual revenue that never materializes. Hoot closes that gap without adding to your workload or your staff's.
Our Origin

We had the same problem in our practice.

Dr. Shefali Miglani had eligible patients in her chair every day, but not the time to fully explain the value of treatment. She invested in new technology, built out new treatment programs, and still watched patients hesitate and walk out the door unconverted.

Appointments were short, questions came late, and conversations felt rushed. Brochures got ignored. Staff didn't have the right language. And there was no system to follow up after the visit with the patients who needed one more nudge.

Shefali Miglani, OD
Optometrist
Owner of Monroe Eye Care
Chief Medical Officer at Hoot
Bob Miglani
Founder & CEO of Hoot
Ex-Pfizer
Marketing Expert
We Tried Everything
✕
Better brochures
✕
Longer consultations
✕
More empathetic bedside manner
✕
Social media campaigns
✕
Email nurture sequences
Nothing moved the needle.

Patients still hesitated. People walked out of consultations without signing up, and never came back.

The Solution

Doctor-Led Patient Education At Every Critical Decision
Point in the Treatment Journey

Hoot creates physician-led video education so dry eye patients get educated by their own doctor at every step, from diagnosis through long-term adherence. Doctor-delivered education via SMS that drives understanding, treatment initiation, and commitment.

How Hoot Creates the Content
Physician video content, produced entirely by Hoot
AI Doctor Clone
Hoot builds a digital clone of your doctor. Record once, deploy to every patient at scale.
Physician-Recorded
Hoot films and produces your physician on-site or via Zoom.
AI Avatar
Hoot generates a professional AI healthcare educator. Multilingual and scalable.
How Hoot Delivers the Content
Automatically sent to the patient at every critical moment
Via SMS
Delivered directly to the patient's phone with 98% open rates. No app download required.
Via Email
Physician video emails sent to the patient's inbox with a single tap to watch.
Triggered Automatically
No manual outreach. Videos fire after consultation, before a procedure, after first treatment, and at every follow-up milestone.
How Hoot Works

Complete Patient Education Platform & Service

1

Co-Design the Patient Journey

We map every critical decision point in your dry eye patient's journey, design the messaging strategy, and build education sequences around IPL, RF, and MGD management, so the right content reaches patients at exactly the moment hesitation is highest.

2

Create Physician Video Content

You record videos on Zoom, we shoot professionally in your practice, or our AI generates content in your likeness. Every video is built around your voice, your expertise, and your specific treatments, so patients hear it from their doctor, not a stranger.

3

Deliver, Track & Optimize

Education reaches patients within 24–48 hours of leaving your office, via SMS and email, at every key moment: post-consultation, before IPL, after the first treatment. Real-time analytics show open rates, video completion, and patient engagement.

Sample Patient Journey

Video-Based Patient Journey

Sample flow for Dry Eye. When information comes from their doctor, patients are more likely to move forward.

1
1st Visit
SMSVideo Sent
SMSVideo Sent
SMSVideo Sent
2
Evaluation
SMSVideo Sent
3
Pre-Treatment
SMSVideo Sent
4
Treatment
SMSVideo Sent
5
Post-Treatment
SMSVideo Sent
Choose between recording your own videos or selecting from Hoot's library of AI agent patient educator videos
Hear From Dry Eye Doctors

Higher Conversion Rates. More Revenue.

Dr. Cheryl Chapman
Dr. Cheryl Chapman
Chapman Eye Care
Play video
x
Dr. Eric Bang
Dr. Eric Bang
Eye Associates of New York
Play video
x
Dr. Theodore Sees
Dr. Theodore Sees
Sees Eye Care
Play video
x
Dr. Rasraj Rana
Dr. Rasraj Rana
Forsight Vision, LTD
Play video
x
Dr. Todd Cohan
Dr. Todd Cohan
Forsight Vision, LTD
Play video
x

Ready to Grow?

Stop Losing Patients.
Start Educating and Converting More.

Join dry eye specialists who use Hoot to convert hesitant patients into committed ones, and turn their IPL investment into predictable, growing revenue.

Book a Discovery Call