Blog

Tag: dry eye treatment

How to Make Your Practice More Attractive to Private Equity

Post author By Hoot
Post date June 14, 2024
No Comments on How to Make Your Practice More Attractive to Private Equity

Private equity values specialty care in optometry practices for a variety of reasons. In a recent podcast episode featuring Brett Davis, Executive Vice President at AEG Vision, it was discussed how having specialty care services such as myopia management, dry eye treatment, and scleral lenses can significantly increase the value of a practice in the […]

Tags AEG Vision, dry eye treatment, Marketing Automation, myopia management, optometry industry, patient conversion, practice acquisition, practice growth, Private Equity, specialty care

Words are Powerful in Marketing: Insights from Dr. David Kading

Post author By Hoot
Post date June 13, 2024
No Comments on Words are Powerful in Marketing: Insights from Dr. David Kading

Words are powerful in marketing. This statement holds true in various aspects of marketing, including the field of optometry. In a recent podcast featuring Dr. David Kading and Bob Miglani, the importance of using the right words to shift the perception of patients and capture new patients was discussed. This highlights the significant impact that […]

Tags dry eye treatment, Marketing Automation, myopia management, patient conversion, Patient Education, patient retention, practice growth, specialty care, visual aids