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The Power of Community Engagement for Healthcare Practices

Engaging with your local community is not just a marketing tactic—it’s a fundamental strategy for establishing a healthcare practice that patients feel connected to and trust. When patients see that their healthcare provider cares about their well-being beyond the office visit, it fosters a sense of loyalty and strengthens the bond between provider and patient. […]

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Educating Patients on Ocular Surface Disease

When discussing ocular surface disease with patients, the language optometrists use can significantly impact patient understanding and engagement. The Power of Words By framing conditions like dry eye as “ocular surface disease,” optometrists can more accurately convey the complexities of these conditions to patients. This shift in terminology can help patients better understand the underlying […]

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