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Tag: patient education tools

How to Talk to Patients About Premium IOLs

Post author By Hoot
Post date June 11, 2025
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Premium intraocular lenses (IOLs) can dramatically improve visual outcomes and reduce dependence on glasses after cataract surgery. Yet many practices still struggle to communicate their value in a way that leads to patient understanding and adoption. In this article, we explore strategies backed by clinical research and industry best practices that help doctors and staff […]

Tags cataract surgery, cataract surgery consultation tips, Ophthalmology Marketing, patient education tools, premium IOL communication, premium lens conversion

The Role of Clinical Education in Patient Engagement

Post author By Hoot
Post date December 4, 2024
No Comments on The Role of Clinical Education in Patient Engagement

One of the most powerful marketing strategies for optometrists is clinical education. Patients often hesitate to pursue advanced treatments—such as Intense Pulsed Light (IPL) therapy—because they don’t fully understand how these options can help them. This knowledge gap presents a critical opportunity for optometrists to engage patients by offering clear, patient-centered education that empowers them […]

Tags clinical education, dry eye treatment education, healthcare automation, IPL therapy, optometrist marketing, optometry education, patient education tools, patient engagement, patient-centered care, practice growth