The Power of Optometry Specialization Today’s optometry landscape is competitive. Specialization can be a game-changer, impacting patient retention and practice growth. By focusing on areas like surgical optometry or myopia management, optometrists can create a loyal patient base, increase referrals, and build long-term relationships with patients seeking expert care. Let’s delve into the benefits of […]
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Specialty care significantly enhances patient engagement by offering specialized and personalized care tailored to meet patients’ unique needs and interests. In a recent podcast, Dr. Sandeep Chander, an optometrist specializing in surgical optometry, myopia management, and dry eye care, shared how his focus on specialty care has allowed him to better connect with his patients […]
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Words are powerful in marketing. This statement holds true in various aspects of marketing, including the field of optometry. In a recent podcast featuring Dr. David Kading and Bob Miglani, the importance of using the right words to shift the perception of patients and capture new patients was discussed. This highlights the significant impact that […]
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