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Are you a doctor looking to enhance your marketing strategies to attract more patients and grow your practice? Look no further! In this insightful podcast episode, Bob Miglani sits down with Dr. Ted Sees, a successful optometrist with two practices in Michigan, to discuss the power of marketing for doctors.
Dr. Ted Sees: A Journey to Specialized Care
Dr. Sees shares his journey from working in corporate optometry to opening his own practice with a focus on specialty services such as myopia management and ortho-keratology. He emphasizes the importance of specializing to set yourself apart in a competitive market and the joy of providing specialized care to patients.
The Evolution of Marketing in Healthcare
Dr. Sees delves into the world of marketing for doctors, highlighting the shift from traditional methods like billboards and mailers to digital platforms like Facebook and Instagram. He emphasizes the need for personalized and engaging content that resonates with patients and the community.
The Power of Community Engagement
Beyond digital marketing, Dr. Sees stresses the significance of community involvement in building a successful practice. From sponsoring local events to partnering with schools and pediatricians, he showcases how being an active member of the community can drive patient engagement and referrals.
Embracing Technology for Practice Growth
In a world inundated with technological advancements, Dr. Sees discusses the importance of leveraging tools and platforms to streamline marketing efforts. He encourages doctors to explore options that can help them maintain a strong online presence and connect with patients effectively.
Takeaways for Doctors: Elevating Your Marketing Game
Dr. Sees leaves doctors with valuable advice on enhancing their marketing strategies. He emphasizes the need to dive into social media, create a clear brand message, and consider outsourcing marketing tasks to experts for optimal results.
Don’t miss out on this enlightening conversation with Dr. Ted Sees as he unravels the secrets to successful marketing for doctors. Tune in to the podcast episode for more insights and actionable tips!