The Power of Optometry Referral Networks Building a thriving optometry practice hinges on a strong referral network. Collaboration with other healthcare professionals unlocks a steady stream of new patients and fuels practice growth. This guide explores strategies and best practices for optometrists to cultivate successful referral networks and maximize their impact. Why Referral Networks Matter […]
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The Power of Optometry Specialization Today’s optometry landscape is competitive. Specialization can be a game-changer, impacting patient retention and practice growth. By focusing on areas like surgical optometry or myopia management, optometrists can create a loyal patient base, increase referrals, and build long-term relationships with patients seeking expert care. Let’s delve into the benefits of […]
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Are you a doctor looking to enhance your marketing strategies to attract more patients and grow your practice? Look no further! In this insightful podcast episode, Bob Miglani sits down with Dr. Ted Sees, a successful optometrist with two practices in Michigan, to discuss the power of marketing for doctors. Dr. Ted Sees: A Journey […]
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Private equity values specialty care in optometry practices for a variety of reasons. In a recent podcast episode featuring Brett Davis, Executive Vice President at AEG Vision, it was discussed how having specialty care services such as myopia management, dry eye treatment, and scleral lenses can significantly increase the value of a practice in the […]
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Words are powerful in marketing. This statement holds true in various aspects of marketing, including the field of optometry. In a recent podcast featuring Dr. David Kading and Bob Miglani, the importance of using the right words to shift the perception of patients and capture new patients was discussed. This highlights the significant impact that […]
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In today’s fast-paced and competitive world, vulnerability is often seen as a weakness. We are taught to be strong, independent, and resilient in the face of challenges. However, what if vulnerability is actually a source of strength and power? A recent podcast episode titled “Near Me Marketing” explores the idea that embracing vulnerability can lead […]
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Join us at Vision Source at Booth #214 this April 10th-13th in Orlando, Florida! We’re excited to connect with eyecare professionals seeking to optimize their practices and deliver exceptional patient care. Here’s what awaits you at our booth: Patient Acquisition & Conversion Strategies: Discover proven methods to attract new patients and convert them into loyal […]
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