Branding has evolved from a nice-to-have to an absolute necessity for medical practices. Effective branding extends far beyond a logo or tagline; it embodies the entire patient journey, encompassing every interaction and touchpoint—from the initial phone call to post-treatment follow-ups. A robust brand fosters trust and confidence, ultimately making your practice a go-to choice in […]
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In the competitive healthcare landscape of today, marketing has transitioned from being an optional activity to an essential cornerstone of a successful practice. For doctors and optometrists, effective marketing can no longer be overlooked. The days of simply opening a practice and expecting patients to come through the door are long gone. Let’s dive into […]
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One of the most powerful marketing strategies for optometrists is clinical education. Patients often hesitate to pursue advanced treatments—such as Intense Pulsed Light (IPL) therapy—because they don’t fully understand how these options can help them. This knowledge gap presents a critical opportunity for optometrists to engage patients by offering clear, patient-centered education that empowers them […]
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Why Marketing Matters for Optometrists In today’s competitive healthcare landscape, effective marketing is essential for any optometry practice looking to grow and thrive. While clinical skills are fundamental, attracting and retaining patients requires a well-thought-out marketing strategy. Whether you’re opening a new practice or seeking to expand an established one, investing in marketing can help […]
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The Power of Optometry Referral Networks Building a thriving optometry practice hinges on a strong referral network. Collaboration with other healthcare professionals unlocks a steady stream of new patients and fuels practice growth. This guide explores strategies and best practices for optometrists to cultivate successful referral networks and maximize their impact. Why Referral Networks Matter […]
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The Power of Optometry Specialization Today’s optometry landscape is competitive. Specialization can be a game-changer, impacting patient retention and practice growth. By focusing on areas like surgical optometry or myopia management, optometrists can create a loyal patient base, increase referrals, and build long-term relationships with patients seeking expert care. Let’s delve into the benefits of […]
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Are you a doctor looking to enhance your marketing strategies to attract more patients and grow your practice? Look no further! In this insightful podcast episode, Bob Miglani sits down with Dr. Ted Sees, a successful optometrist with two practices in Michigan, to discuss the power of marketing for doctors. Dr. Ted Sees: A Journey […]
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Private equity values specialty care in optometry practices for a variety of reasons. In a recent podcast episode featuring Brett Davis, Executive Vice President at AEG Vision, it was discussed how having specialty care services such as myopia management, dry eye treatment, and scleral lenses can significantly increase the value of a practice in the […]
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Words are powerful in marketing. This statement holds true in various aspects of marketing, including the field of optometry. In a recent podcast featuring Dr. David Kading and Bob Miglani, the importance of using the right words to shift the perception of patients and capture new patients was discussed. This highlights the significant impact that […]
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In today’s fast-paced and competitive world, vulnerability is often seen as a weakness. We are taught to be strong, independent, and resilient in the face of challenges. However, what if vulnerability is actually a source of strength and power? A recent podcast episode titled “Near Me Marketing” explores the idea that embracing vulnerability can lead […]
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