Blog

How to Medically Influence without Selling

Specialty care significantly enhances patient engagement by offering specialized and personalized care tailored to meet patients’ unique needs and interests. In a recent podcast, Dr. Sandeep Chander, an optometrist specializing in surgical optometry, myopia management, and dry eye care, shared how his focus on specialty care has allowed him to better connect with his patients […]

Read more

Exploring Diverse Career Paths in Optometry: Insights from Dr. Benjamin Chudner

Optometry is a field that offers a wide range of career paths and opportunities beyond the traditional role of owning a practice. Dr. Benjamin Chudner, the chief medical officer at AEG Vision, provides fascinating insights into the diverse career paths available to optometrists. Dr. Chudner’s Journey in Optometry Dr. Chudner’s journey in optometry is a […]

Read more

How to Make Your Practice More Attractive to Private Equity

Private equity values specialty care in optometry practices for a variety of reasons. In a recent podcast episode featuring Brett Davis, Executive Vice President at AEG Vision, it was discussed how having specialty care services such as myopia management, dry eye treatment, and scleral lenses can significantly increase the value of a practice in the […]

Read more

Words are Powerful in Marketing: Insights from Dr. David Kading

Words are powerful in marketing. This statement holds true in various aspects of marketing, including the field of optometry. In a recent podcast featuring Dr. David Kading and Bob Miglani, the importance of using the right words to shift the perception of patients and capture new patients was discussed. This highlights the significant impact that […]

Read more

Stop Leaving Money on the Table: Attract More Patients and Boost Your Practice with the Marketing for Doctors Podcast

Feeling the pinch of unfilled appointments and patients who hesitate to commit to treatments? You’re not alone. In today’s competitive healthcare landscape, simply being a great doctor isn’t enough. You need a winning marketing strategy to convert patients and keep your practice thriving. Introducing The Marketing for Doctors Podcast, your one-stop shop for actionable marketing […]

Read more