Most practices assume growth means seeing more patients. But practices that grow sustainably know the real opportunity lies in getting more value from each patient visit. When patients are educated and confident about what is possible, they are more likely to choose higher value treatments such as implants, cosmetic options, or clear aligners. These services […]
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Dry eye is one of the most common conditions seen in optometry. It affects millions of people and yet remains one of the most underdeveloped opportunities in most practices. Doctors know dry eye is real. The science is clear. Patients want relief. So why is it still difficult to turn dry eye into a profitable […]
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Launching or scaling a dry eye clinic can feel overwhelming when it comes to equipment decisions. There are dozens of devices to choose from and limited time to evaluate them all. Many doctors delay starting their dry eye program because they are stuck comparing equipment, weighing costs, and second guessing what to invest in first. […]
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Choosing the right intraocular lens is about more than just refractive error or ocular health. It is also about understanding the patient’s personality, preferences, and tolerance for change. While clinical candidacy is essential, behavioral compatibility often determines whether a patient feels satisfied with their surgical outcome. In a world of increasingly sophisticated IOL technology, it […]
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Management Services Organizations, or MSOs, are helping physicians and specialists grow their practices without giving up ownership. They offer administrative support, financial guidance, staffing, and more.. allowing providers to focus on what they do best. But as MSOs grow, they often face a silent but serious challenge. The bigger the organization becomes, the harder it […]
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Introduction Building a thriving dry eye care program is about more than just offering treatments. Success depends heavily on how you manage your practice workflow, schedule patients, and train your team to maximize patient conversion and satisfaction. Poor scheduling and inefficient workflows lead to frustrated staff, lost revenue, and patients slipping through the cracks. This […]
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Dry eye disease diagnosis and patient education are critical pillars in building a successful dry eye treatment program. Many practices struggle with consistently diagnosing dry eye due to its multifactorial nature and sometimes subtle symptoms. Alongside accurate diagnosis, educating patients about their condition and treatment options greatly improves treatment adherence and outcomes. In this article, […]
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When a patient first hears about intraocular lenses during a surgical consultation, it can feel like drinking from a firehose. Words like presbyopia, toric, or multifocal are unfamiliar, and the entire process suddenly feels more complicated than expected. If that same patient had been introduced to the concept weeks or months earlier during a routine […]
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Dental Support Organizations, or DSOs, have become a major force in dentistry. They promise efficiency, consistency, and growth by centralizing operations like billing, marketing, and human resources. With the right structure, DSOs give dental providers the freedom to focus more on clinical care while the business side runs smoothly in the background. But as many […]
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Introduction Dry eye disease is one of the fastest growing areas in eye care and presents a significant opportunity for both clinical improvement and practice growth. For many ophthalmologists and optometrists, creating a focused dry eye treatment program can be a turning point for the practice. It improves patient outcomes and builds a sustainable source […]
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