The Power of Optometry Specialization Today’s optometry landscape is competitive. Specialization can be a game-changer, impacting patient retention and practice growth. By focusing on areas like surgical optometry or myopia management, optometrists can create a loyal patient base, increase referrals, and build long-term relationships with patients seeking expert care. Let’s delve into the benefits of […]
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Myopia Management: A Journey of Evolution and Innovation Myopia, or nearsightedness, affects people globally. As optometrists, staying informed about the ever-evolving landscape of myopia management is vital to providing optimal patient care. This blog post dives into the exciting trends and innovations revolutionizing the field, empowering you to stay ahead of the curve. Emerging Technologies: […]
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The Tech Revolution in Myopia Management Myopia, or nearsightedness, is a growing concern globally. As optometrists, we constantly seek innovative solutions. Enter advanced technology! This blog post explores the role of technology in myopia management, specifically how it empowers your marketing strategy and attracts patients seeking specialized care. The Power of Technology in Myopia Management […]
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Why Pediatrician Referrals Matter in Myopia Management Myopia, or nearsightedness, is a growing concern among children. Early intervention and management are crucial to prevent potential vision problems later in life. Pediatricians play a vital role in a child’s overall health, often serving as the first point of contact for vision concerns. As an optometrist, establishing […]
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Are you looking to expand your myopia clinic and attract more patients? Myopia, or nearsightedness, is a common eye condition that affects many individuals, especially children. Growing your myopia clinic requires strategic marketing and outreach efforts to educate both patients and referring healthcare providers about the importance of myopia management. 1. Specialize and Educate Specializing […]
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Specialty care significantly enhances patient engagement by offering specialized and personalized care tailored to meet patients’ unique needs and interests. In a recent podcast, Dr. Sandeep Chander, an optometrist specializing in surgical optometry, myopia management, and dry eye care, shared how his focus on specialty care has allowed him to better connect with his patients […]
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Optometry is a field that offers a wide range of career paths and opportunities beyond the traditional role of owning a practice. Dr. Benjamin Chudner, the chief medical officer at AEG Vision, provides fascinating insights into the diverse career paths available to optometrists. Dr. Chudner’s Journey in Optometry Dr. Chudner’s journey in optometry is a […]
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Private equity values specialty care in optometry practices for a variety of reasons. In a recent podcast episode featuring Brett Davis, Executive Vice President at AEG Vision, it was discussed how having specialty care services such as myopia management, dry eye treatment, and scleral lenses can significantly increase the value of a practice in the […]
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Words are powerful in marketing. This statement holds true in various aspects of marketing, including the field of optometry. In a recent podcast featuring Dr. David Kading and Bob Miglani, the importance of using the right words to shift the perception of patients and capture new patients was discussed. This highlights the significant impact that […]
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In today’s fast-paced and competitive world, vulnerability is often seen as a weakness. We are taught to be strong, independent, and resilient in the face of challenges. However, what if vulnerability is actually a source of strength and power? A recent podcast episode titled “Near Me Marketing” explores the idea that embracing vulnerability can lead […]
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