Words are powerful in marketing. This statement holds true in various aspects of marketing, including the field of optometry. In a recent podcast featuring Dr. David Kading and Bob Miglani, the importance of using the right words to shift the perception of patients and capture new patients was discussed. This highlights the significant impact that […]
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In today’s fast-paced and competitive world, vulnerability is often seen as a weakness. We are taught to be strong, independent, and resilient in the face of challenges. However, what if vulnerability is actually a source of strength and power? A recent podcast episode titled “Near Me Marketing” explores the idea that embracing vulnerability can lead […]
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Myopia, also known as nearsightedness, is a rising global concern affecting an increasing number of children and adults. As optometrists, we play a vital role in not only correcting myopia but also managing its progression to ensure long-term visual health. Understanding Myopia and Its Progression Myopia occurs when the eyeball elongates, or the cornea becomes […]
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In the competitive world of optometry, it’s crucial for practitioners to utilize external marketing strategies to grow their specialty practices. One effective approach is to focus on Near Me Marketing, leveraging tools like Google Maps to reach potential patients in your area. However, in addition to digital tactics, external marketing can play a significant role […]
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Hey there, eye care professionals! Euclid is thrilled to announce our brand new Summer Series, a lineup of free webinars designed to empower you with the knowledge and tools to excel in Myopia Management. The first webinar in this exciting series kicks off on Wednesday, June 12th, 2024, from 8:00 PM to 9:00 PM EST. […]
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Myopia, or nearsightedness, is a growing concern affecting a significant portion of the younger generation. Early detection and intervention are crucial for slowing its progression and protecting future vision health. That’s why Hoot is thrilled to be working hand-in-hand with pediatricians! This innovative partnership allows us to reach a wider audience of children who might […]
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This week is Myopia Awareness Week (May 13th-19th, 2024), a global initiative to educate the public about the growing concern of nearsightedness, also known as myopia. Here at Hoot, we’re committed to eye health awareness, and we recently hosted a live stream on LinkedIn featuring Dr. Cheryl Chapman, a leading expert in myopia management. Did […]
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Join us at Vision Source at Booth #214 this April 10th-13th in Orlando, Florida! We’re excited to connect with eyecare professionals seeking to optimize their practices and deliver exceptional patient care. Here’s what awaits you at our booth: Patient Acquisition & Conversion Strategies: Discover proven methods to attract new patients and convert them into loyal […]
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No one cares about our solution. They care about their own problems. So in sales—we must spend more time talking about THEM and their problem and less about our solution. Sales Tip: Spend 80% of your time speaking about their problem; 20% on your solution Ask how they plan to solve their problem. What’s their […]
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Private Equity has been a major force in Eye Doctor practices. But they are losing potential revenue because their practices (like most) struggle to sign up patients into specialty care such as myopia management or dry eyes. Squeezing more juice from current practices is going to become very important for PE Eye Doctor practices especially […]
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