Blog

Patient Education Is Broken. And It Is Costing Doctors More Than They Think.

At the Hoot Specialty Treatment Success Center, we study one thing relentlessly. How patients actually get educated. Not how doctors think they educate. Not how brochures promise education works. How it really happens in the real world, inside busy practices, with distracted patients, limited time, and high financial stakes. Here is the uncomfortable truth. Most […]

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Strategies for Long-Term Growth in Medical Practices

Sustaining long-term success in a medical practice requires more than just providing excellent care—it demands thoughtful planning and a proactive approach to business management. To achieve lasting growth, doctors must combine clinical excellence with strategic planning focused on key performance metrics, patient engagement, and marketing. Core Strategies for Sustainable Practice Growth 1. Set Clear, Measurable […]

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Exploring Diverse Career Paths in Optometry: Insights from Dr. Benjamin Chudner

Optometry is a field that offers a wide range of career paths and opportunities beyond the traditional role of owning a practice. Dr. Benjamin Chudner, the chief medical officer at AEG Vision, provides fascinating insights into the diverse career paths available to optometrists. Dr. Chudner’s Journey in Optometry Dr. Chudner’s journey in optometry is a […]

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How to Grow Your Optometry Practice: Lessons from Dr. Rhue

In a recent episode of the Marketing for Doctors podcast, host Bob Miglani sat down with Dr. Brianna Rhue, an optometrist and tech entrepreneur, to discuss her journey from being a doctor to becoming a successful entrepreneur in the optometry field. Dr. Rhue shared valuable insights and tips for doctors looking to improve their marketing […]

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