Tag: MGD

How to Medically Influence without Selling

Post author By Hoot
Post date June 28, 2024
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Specialty care significantly enhances patient engagement by offering specialized and personalized care tailored to meet patients’ unique needs and interests. In a recent podcast, Dr. Sandeep Chander, an optometrist specializing in surgical optometry, myopia management, and dry eye care, shared how his focus on specialty care has allowed him to better connect with his patients […]

Tags deep patient connection, dry eyes, education-based marketing, marketing automation platforms, medical care, MGD, myopia management, patient care, patient conversion, patient engagement, patient retention, patient satisfaction, personalized care, quality of care

Broadway Eye Clinic Explains Meibomian Gland Dysfunction (MGD) – Why Should You Care?

Post author By Hoot
Post date April 23, 2024
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Have you ever experienced dry, itchy, or irritated eyes? These symptoms could be caused by Meibomian Gland Dysfunction (MGD), a common condition that Dr. Karri Buresh and Dr. Kaeleen Franson of Broadway Eye Clinic shed light on in this informative video. In the video, the doctors explain what MGD is, how it affects your eyes, […]

Tags dry eye, dry eye disease, dry eyes, Meibomian Gland Dysfunction, MGD, optometrist, optometry, Patient Education

Talk Less About You, More About Their Problems: The 80/20 Rule of Sales

Post author By Hoot
Post date April 1, 2024
No Comments on Talk Less About You, More About Their Problems: The 80/20 Rule of Sales

No one cares about our solution. They care about their own problems. So in sales—we must spend more time talking about THEM and their problem and less about our solution. Sales Tip: Spend 80% of your time speaking about their problem; 20% on your solution Ask how they plan to solve their problem. What’s their […]

Tags Business, Customer Focus, dry eye, dry eye disease, dry eyes, Growth, MGD, myopia, myopia management, optometry, Patient Communication, Patient Education, Sales Communication, Sales Prospecting, Solution Selling, Value Proposition

How Private Equity Can Grow in Eye Doctor Practices

Post author By Hoot
Post date March 7, 2024
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Private Equity has been a major force in Eye Doctor practices. But they are losing potential revenue because their practices (like most) struggle to sign up patients into specialty care such as myopia management or dry eyes. Squeezing more juice from current practices is going to become very important for PE Eye Doctor practices especially […]